The Doha Fashion Show (DFS) is set to return to The St. Regis Doha with a three-day runway program spotlighting internationally acclaimed couture houses, Vogue-recognized designers, and leading regional talent, reinforcing Doha’s growing role within the global fashion landscape.
For the 2026 edition, MAC Cosmetics has been named the Presenting Sponsor and Official Backstage Makeup Partner. The globally renowned beauty brand will oversee all runway makeup across the event, bringing its editorial expertise and fashion-forward artistry behind the scenes throughout the three-day showcase.
Founded to promote regional talent while encouraging international creative exchange, Doha Fashion Show has evolved into a recurring cultural fixture within the Gulf’s expanding fashion ecosystem. This season’s program emphasizes global crossover, with designers from Europe, the United States, and the Middle East presenting their work in Doha—many for the first time in Qatar.
International and Regional Designers Headline the Runway
The upcoming edition will be led by Nicholas Oakwell Couture (London), known internationally for red-carpet creations worn by high-profile clients. Joining the lineup is Pia Lindsey (USA), a Vogue-recognized designer celebrated for avant-garde silhouettes and strong editorial presence.
Saudi luxury label Filly Paris will present a theatrical runway show blending equestrian heritage with modern design, expected to be one of the most visually striking moments of the program. Qatar will be represented by Veronica Manzo Couture, bringing locally rooted craftsmanship and bespoke eveningwear to the runway, while AWAKEN highlights Saudi Arabia’s contemporary ready-to-wear and streetwear aesthetic.
Curated Multi-Day Program
The DFS schedule is structured to showcase diverse fashion segments:
- Couture: The final evening will feature couture presentations by Nicholas Oakwell Couture, Ayaness Couture (Algeria), and Veronica Manzo Couture, emphasizing atelier-level craftsmanship and collections designed for red-carpet and private clientele.
- High Fashion & Ready-to-Wear: Designers including Pia Lindsey and AWAKEN will present high-fashion and ready-to-wear collections, reflecting the Gulf’s evolving appetite for globally relevant luxury and contemporary design.
- Emerging & Regional Designers: A curated selection of emerging designers from Qatar, Saudi Arabia, North Africa, and the United States will also be featured, reinforcing DFS’s commitment to nurturing new creative voices within a tightly curated runway environment.
Positioning Doha on the Global Fashion Calendar
With twice-yearly showcases and year-round cultural programming, Doha Fashion Show continues to position the Qatari capital as a growing hub connecting regional designers with international fashion markets.
“Doha Fashion Show was created to be more than a runway—it’s a platform for cultural exchange,” said Tiffany McNair, CEO and Creative Director of Doha Fashion Show. “As Qatar continues to invest in creativity and global dialogue, we’re proud to contribute to an ecosystem that brings regional voices into conversation with international fashion and design.”
Leave a Reply